Track conversions with goals

Goals tell Atribusi which actions count as a conversion. Open Websites, then your site, then Goals.

Goal types

A PATH goal matches a URL. Use an exact path, or add a suffix asterisk for a prefix match, such as /thanks*.

An EVENT goal matches a custom event name, such as signup.

Atribusi records one conversion per goal per session.

Send a custom event

When the tracker loads, window.atribusi exposes trackEvent:

window.atribusi.trackEvent('signup');
window.atribusi.trackEvent('purchase', {
  props: { plan: 'pro', value: 49 },
});

Props must be a JSON-serializable object. They show in Deep Insights under Custom events.