Atribusi is first-party website analytics. You add one script. The dashboard shows traffic, pages, sources, goals, live visitors, and optional session replay.

How do I install the Atribusi tracker?

Paste the tracker script before the closing body tag on every page. Use the API key from Websites, then your site. Pageviews should appear in Overview within a few seconds.

How do conversion goals work?

A PATH goal matches a URL. An EVENT goal matches a custom event name. Atribusi records one conversion per goal per session.

Can an AI agent read my analytics?

Yes. The Atribusi MCP server lets an agent read visitors, channels, campaigns, goals, and session replays. It can also call the authenticated API.

Does Atribusi require cookies?

The default tracker writes a first-party visitor cookie. Pass data-cookieless="true" to keep the visitor ID in memory for the current tab only.

Atribusi docs

These pages are the product reference for every feature: install, reports, conversions, replay, sharing, privacy, and the MCP server. Short how-to posts walk through the same features. Search should treat the docs URL as the main page.

Agents can also read /llms.txt and /llms-full.txt.

Install the tracker

Add this snippet before </body> on every page. Full steps: Install the tracker.

<script
  async
  id="a-tracker"
  data-api-key="YOUR_API_KEY"
  data-api-host="https://app.atribusi.com/api"
  data-domain="example.com"
  src="https://atribusi.com/tracker/tracker.min.js"
></script>

Reports

After install, open Overview. Use Overall when you want every report on one page. The public demo uses sample data.

Atribusi Overview report with traffic, conversions, live visitors, and top sources — Overview on the public demo.

Overview — Traffic, conversions, live visitors, top sources, and top pages at a glance.
Overall — Every analytics report on one page for the selected date range and filters.
Audience — Countries, cities, devices, operating systems, and browsers.
Acquisition — Referrers, acquisition channels, and UTM campaigns.
Pages — Top pages, entry pages, exit pages, and session journeys.
Events — Custom events and event property breakdowns.
Real-time — Live visitors, active pages, and current session paths.
Filters — Filter reports by date, country, city, device, OS, browser, path, and referrer.
Journeys — Path analysis, drop-off pages, and session journeys on a dedicated report.

JavaScript API

Use window.atribusi.trackEvent to send custom events. See JavaScript API.

Goals

PATH goals match a URL. EVENT goals match a custom event name. Atribusi records one conversion per goal per session. Goals docs.

Session replay

Set data-session-replay="true" on the tracker. Then open Session Replay in the app. Session replay docs.

MCP server

Production serves MCP at https://app.atribusi.com/mcp. Send a user access token. Full setup: MCP server docs.

Invite viewers and editors from Websites → Shared Websites. Team sharing docs.

Privacy

Export or delete data from Account Settings. Privacy docs. Cookieless tracking: cookieless mode.

Cookieless mode

Pass data-cookieless="true" to keep visitor IDs in memory for the current tab. Cookieless docs.

FAQ

What is Atribusi?: Atribusi is first-party website analytics. You add one script. The dashboard shows traffic, pages, sources, goals, live visitors, and optional session replay.
How do I install the Atribusi tracker?: Paste the tracker script before the closing body tag on every page. Use the API key from Websites, then your site. Pageviews should appear in Overview within a few seconds.
How do conversion goals work?: A PATH goal matches a URL. An EVENT goal matches a custom event name. Atribusi records one conversion per goal per session.
Can an AI agent read my analytics?: Yes. The Atribusi MCP server lets an agent read visitors, channels, campaigns, goals, and session replays. It can also call the authenticated API.
Does Atribusi require cookies?: The default tracker writes a first-party visitor cookie. Pass data-cookieless="true" to keep the visitor ID in memory for the current tab only.